To be found on the Internet, SEO optimization is essential. The better your website’s ranking in search engines, the more users will visit your website.
Experience shows that this leads to more visitors and more sales.
YAGOBI helps you to get a better placement on the net and the visitors who are looking for exactly what you offer.
Do not wait and hire YAGOBI for SEO optimization of your website.
Terminology explained in an understandable way
SEO
SEO stands for “Search Engine Optimization” and refers to the optimization of websites for search engines. The goal of SEO is to improve the ranking of a website in the search results of search engines like Google.
This means that if SEO is done well, a website will be found better in search engines and thus visited by more users. This can have a positive effect on the traffic (i.e. the number of visitors) and sales of a website.
There are several factors that search engines consider when ranking websites. These include, for example, the keywords (i.e. the search terms) with which a website is to be found, the quality and relevance of the content on the website, and its user-friendliness. All these factors can be optimized within the framework of SEO.
Conversion Rate
Conversion rate is an important metric in the online marketing industry. It indicates how many users of a website perform a certain action, for example, make a purchase, sign up for a newsletter, or make a contact request. The conversion rate is expressed as a percentage and is calculated by dividing the number of conversions (i.e. actions performed) by the number of users landing on the website.
Example: 100 users land on your website and 5 of them buy something. The conversion rate in this case is 5%.
The conversion rate is an important tool for measuring and optimizing the effectiveness of marketing measures. A high conversion rate means that many users are performing the desired action on the website, while a low conversion rate indicates that there is room for improvement.
OnPage optimization
OnPage optimization refers to all measures aimed at improving the quality and thus the relevance of a website for specific search terms. These include, for example, the structure of the website, the use of relevant search terms in the texts and in the meta information of the website, the loading speed of the page and the user-friendliness. A well-executed OnPage optimization can help a website to be found better by search engines and to be ranked higher in search results.
OffPage optimization
OFFPage optimization refers to all measures outside of one’s own website that help it to be found better by search engines and receive a higher ranking in search results. This includes, for example, building backlinks from other websites, mentioning the website on social media or other platforms on the Internet, and participating in online directories and industry portals. User experience and the trust users have in a website can also be influenced by OFFPage factors. A well-executed OFFPage optimization can help a website to be classified as trustworthy and relevant by search engines and thus to rank better in search results.
Backlinks
Backlinks are links from other websites that point to your own website. They play an important role in search engine optimization, as they are taken by search engines as an indication that a website is considered trustworthy and relevant by others. The more backlinks a website has, the better it is usually rated by search engines. However, it is important that the linking websites themselves are also considered trustworthy and relevant, otherwise the backlinks may have little to no positive impact. A good way to get backlinks from other websites is to publish interesting and quality content that other website owners will be happy to link to.
Duplicate content
Duplicate content refers to content that is located in more than one place on the Internet and thus occurs multiple times. These can be, for example, text passages, images or videos. Duplicate content can be difficult for search engines to process because they don’t know which version of the content should be considered the “original” one. There is also a risk that search engines will classify a web page with duplicate content as less relevant and rank it lower in search results. To avoid duplicate content, you should make sure that the content on your own website is unique and cannot be found elsewhere on the Internet. If you still want to use content from other websites, you should either rephrase it or mark it as a citation.
Meta tags
Meta tags are HTML tags used in the header of a web page to provide information about the web page. This information is read by search engines and taken into account when indexing and placing the website in search results. There are several meta tags that are relevant for search engine optimization, including for example the “Title” tag and the “Description” tag. The title tag specifies the title of the web page and in most cases is also displayed as a heading in the search results. The description tag describes in a few sentences what the web page is about and is also displayed in the search results. It is important that the meta tags contain relevant and meaningful information to make the website attractive to users and search engines.
The article around the terminology of SEO optimization is not complete. YAGOBI will continue to revise this article regularly so that as many terms as possible are explained in an understandable way.
